Uber and the sharing economy global market expansion and reception case study

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Uber and the economic impact of sharing economy platforms

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Uber Economics: How Markets Are Changing in the Sharing Economy

January 11, by Casey Given Print. Uber, Lyft, Airbnb. These brand names have dominated headlines over the past year alongside mentions of the "sharing economy. How is it different from years of trade in the past?
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Uber and the Sharing Economy: Global Market Expansion and Reception Case Study Memo

Consumers enjoy the cheaper taxi services provided by Uber, but the company has proven divisive among taxi drivers. Regulators should allow Uber to operate, but under stricter regulations, to ensure that consumers reap the benefits, and drivers operate on a level playing field. Such efficiency gains may come at cost for the traditional economy. Manufacturers of power drills might see profits shrink due to the drop in demand and may even be driven out of the market. However the costs and benefits associated with sharing economy platforms depend on the business models in place.
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This case was designed for academic purposes to simulate a scenario that could occur in the business world. While secondary research was performed to accurately portray information about the featured organization, this is a hypothetical scenario, and company representatives were not involved in the creation of this case. It was morning in San Francisco, California, but the sun was setting in China where the action had occurred.
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