This chapter as the first gives an outlook of the overall investigation. It relies on highlighting the research background, company background, problem statement, rationale of the report, the research objectives followed by the research questions ending with research framework, a summarize of the upcoming chapters and overall conclusion. The focus of this study will be looking at determining the extent to which strategic service impact on the level of satisfaction towards consumers. Low cost carriers are known to be no frills or budget airlines providing lowest ticket fare with restricted services. The clients will benefit from budget airlines offering lowest fare cost.
Making a simple practices to services and giving help to customers in need. Our culture talks a lot about 'Freedom and Responsibility. The described culture that fits with Airasia is Task Culture. Find out more about the Philippines AirAsia organizational structure such as who is part of the board of directors and information on the shareholders. Bet-the-company culture. AirAsia in the recent time has developed a brand that is easy to get to by each person.
Demand for air transportation has boomed extensively in Southeast SE Asia during the past decade as a result of economic development and the lack of land routes between destinations. The purpose of this study is to focus on the cost-leadership competitive strategy applied by low-cost carriers LCCs in SE Asia airlines and explore the elements that affect the competing capability of these airlines in the region. Furthermore, the study attempts to illustrate the key success factors that have resulted in the superiority of AirAsia AA airline among other LCCs airlines in the competitive market of SE Asia. The research shows that the regulatory environment in the regions air transportation business is an important barrier for the development of local LCCs airlines. Hence, AA attempts to cope with these barriers have been illustrated in this research.
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