Writing Stack Exchange is a question and answer site for the craft of professional writing, including fiction, non-fiction, technical, scholarly, and commercial writing. It only takes a minute to sign up. Connect and share knowledge within a single location that is structured and easy to search. In movies and TV shows and the like, there are often details that the writers work in that are hard to catch at first sight, but can be found if you happen to look for those details. For example, Character N always wears a necklace as it was a gift from his brother, but during the last few episodes or minutes, or movies, etc. Is there a way to work something in that the average reader might not notice while reading through unless they were specifically looking for it?
Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong first impression on curious customers. Your About Page should address those two curiosities shoppers have to help with decision making. In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives:. In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products :. In some cases, that might be you or your founding team. In others, you might treat your business as its own character with a distinct story.
Every person who is searching for a job wants to impress his potential employer. The most important thing on the way to career success is your resume and the way you express yourself in it. To make an employer instantly want to get to know you better and work with you, you need to know some basic things about the process of resume creation.
Last Updated: September 3, References Approved. This article was co-authored by Megan Morgan, PhD. This article has been viewed 55, times.