PhD thesis, University of Malaya. South Korea tourism industry has blossomed and become one of the most competitive travel destinations among Asian countries. One of the critical factors that triggered the development of tourism was the emergence of the Hallyu phenomenon in the s; Korea started to export drama series to neighbouring countries such as Japan, China, Vietnam, Thailand, Indonesia, Singapore, and Malaysia. Since then, tourists have been eager to visit filming locations and experience the culture of Korea. Out of the South East Asian countries, Malaysia ranked as the second highest provider of inbound tourists in South Korea, after Thailand. Hence, the Hallyu craze has proven to be the most attractive component to capture the interest of Malaysian tourists.
The role of Korean drama promoting tourism among Malaysian / Teh Pek Yen
Ang "The Korean wave" o "Hallyu" ay tumutukoy sa pagiging popular. Ang "Hallyu" ay terminolohiyang intsik na kapag isinalin ay may literal. Tunay nga na mabilis na nilamon ng "K-drama" ang "Mass Media" na. Ang "diffusion" ay tumutukoy sa. Kulturang Pilipino - Pagtangkilik sa Korean Trends.
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