Research paper on role of social media in promoting tourism destination
ISLAMABAD - With fast changing modes of communications and publicity, nowadays social media has become an effective tool for tour operators to attract maximum number of both local and foreign tourists for scenic destinations located in different parts of the country especially northern areas. The dream of the present government to make Pakistan a tourism brand internationally is not far from becoming true as tourism industry has embraced digitalization to ensure increased connectivity between service providers and clients. The tour operators working across the country have termed the social networking sites a resourceful tool for sensitizing the travelers about world class tourist sites awaiting explorers. The social media offering low-cost advertisement facility has transformed the tourism sector and discouraged the traditional ways of business promotion, Head of Adventure Island Club Jawad Ali Shah has told APP.
Skip to Main Content. A not-for-profit organization, IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity. Use of this web site signifies your agreement to the terms and conditions. The effect of social media on tourism destination marketing: A media-synchronicity-theory based exploration Abstract: Nowadays social media are increasingly used in tourism destination marketing. In this paper, we first analyze the distinctive features of social media, i. Based on Media synchronicity theory MST , we then redefine the marketing as a series of communication processes, and elaborate the features of social media on supporting their synchronicity with tourism destination marketing.
Please join StudyMode to read the full document. Media is our main source of entertainment and knowledge REF , media has facilitate and mediate our connection with the world. Different sources of media like TV, film, internet and social media can affect the image of a tourist attraction and the way tourist lure to a specific destination. Film tourism enhances the cultural value of the film location.
Viral marketing and viral advertising refer to marketing techniques of focused use of social media networks , online communities , blogs , wikis or any similar online activities. Tourism Review offers comprehensive viral marketing strategy with clear focus on the global tourism industry. In the internet marketing communication we can observe a new communication landscape.