Dive in to find out. We live in a world where products are rapidly commoditized and services are cheaply outsourced. Those practices threaten to dilute brand value, shift your preferred narrative and siphon revenue. When you communicate the value of your product or service to potential buyers you create brand advocates and lasting relationships. Explore our case studies page to see how we manage the online reputations of billion dollar retailers and global companies. The goal of an effective brand strategy is to measure and control credibility, perceived customer value, satisfaction, customer loyalty and brand awareness.
Strategic Brand Management case study: Saffola of Marico | Brand | Media Manipulation
Additional order info. Buy this product. K educators : This link is for individuals purchasing with credit cards or PayPal only. For undergraduate and graduate courses in marketing strategy and branding. Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. The sixteen cases he wrote for this book feature some of the world's most successful brands and companies, such as Apple, Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy contributions to our understanding of the strategic brand management process and how to best build and manage brand equity.
Smartmart Schulich school of business Making Strategic Decision for SmartMart A Reflection on Ethics-LX Simulation Exercise Binoy Das Winter, Section-F This document is my personal reflection on the business simulation on ethics-lx, where I had to take three strategic decision choices for specialty grocery retailer — SmartMart, with an aim to retain their market leadership position as retail supplier of sustainable food products, while at the same time being true to their. Failure Resume I had to write about my personal mistakes, similar to a resume but not talking about my good skills and accomplishments. It was more about things I need to change, and times in my personal life when I had fail. So I did a really poor job on writing this assignment.
Motorola, Inc. Motorola Solutions is generally considered to be the direct successor to Motorola, as the reorganization was structured with Motorola Mobility being spun off. Motorola Mobility was sold to Google in , and acquired by Lenovo in Motorola designed and sold wireless network equipment such as cellular transmission base stations and signal amplifiers. Its business and government customers consisted mainly of wireless voice and broadband systems, and public safety communications systems like Astro and Dimetra.