They recently acquired a small hotel chain headquartered in France. Most guests stay for one to three nights and are a combination of business and leisure travelers. The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much time in their hotel rooms. The organization has decided to use an ethnocentric approach and send some of their existing UK-based managers to France to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture is successful, Brunt may decide to acquire other small hotel groups in other European countries.
This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined, the steps that will be followed to implement this plan, the risk management analysis, the marketing plan that will be followed in the new country, the staff that will work in the new hotels There are many implications of expatiate It generates revenues of approximately 5 billion pounds every year and employs staff of over , over the UK and North America. The estimated amount of passengers that this company transports is about 2. That was a brief overview of the organization that is being dealt in the case study. Cyrus S.
Conducting trainings is the most solution for this matter. However, it appears that none of these managers. Leonard Courtney J.
Brunts chief excutive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels group. The organization would like to own hotels in the next 5 years. Their 10 years plan is to own hotels across Europe. Recommendation: The first concern of the company is the language.