The Web is awash in content. A recent Moz article reports that 92, new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO. Here is what Google has to say about content in its quality guidelines : Make pages primarily for users, not for search engines.
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A Web Editor writes all the content for the Web and he is the equivalent of a journalist for print media except that he has shorter spaces available and often even tighter deadlines. It differs from the Web Copywriter which is primarily concerned with promotional content. Often, incorrectly, the two professions are covered by the same person but since these require two different professional backgrounds often the result is anything but professional.